to sell a better sasquatch
Look, I'll be honest, I often buy books or CDs based on good cover design. Conversely, I'm sure I've bypassed a great deal of good music and literature simply because it suffered from unfortunate packaging. This is generally the fault of record and publishing companies and therefore shouldn't reflect negatively on the artists, but it does.
Now, let's imagine that you've dedicated yourself to the study of Cryptozoology. Specifically, you have made it your life's goal to find the Australian Sasquatch. You will no doubt face skepticism and disrespect from large portions of the scientific community and general public, but all this will do little to thwart your passion for the subject matter. You're forging ahead into the unknown, damn it, and you will return with truths that the rest of us might not quite be ready to comprehend. In fact, you're a bona fide author and you're going to put these things in books that aren't likely to recieve the the credibility they deserve in your lifetime, though the bastards will certainly respect your work when somebody turns up with an actual "Yowie". Yes, you believe in yourself, and that's all that matters for now.
Indeed. However, you or your publishing company probably should have put a bit more thought into your jacket design.
Yes, I've spent my life in search of this mythical beast described in the traditional stories of the Aboriginal people. I've been lampooned, discredited, and cast to the dark corners of the scientific community for the sake of unraveling the mystery of this elusive humanoid...What does it look like? Well, I like to describe it as a rabid Chewbacca with fangs and a penchant for lipstick. Do you think they could convey that on the cover?